Gow 3 hits europe finally! cool big rig eh

Chaos has been unleashed across the globe, as God of War III has officially been released. While you may be enjoying your quest on Mount Olympus, Kratos will be invading European territories and taking his vengeance to the streets.
PlayStation Czech Republic and Slovakia are raiding the European streets with a God of War III truck. In the next few days don’t be surprised if you see Kratos in your rear view mirror, rollin’ down the street behind you. Behold, the epic God of War III truck.

A three dimensional image of Kratos jumping on to the roads from the truck is projected from both sides of the vehicle.

This is very similar to an ad campaign for Heavy Rain. The truck will be going throughout the roads of mainland Europe until the end of summer, visiting Austria, Netherlands, Croatia, Ukraine, Poland and Hungary.